The Sean McCarthy Group (SMG) has a network of 12 motor dealerships, representing BMW, MINI, Jaguar, Land Rover and Toyota, and 3 Approved Repair Centers situated across KwaZulu-Natal and the Western Cape.

SMG has grown significantly since 2003, with the initiative and drive from Sean McCarthy, as well as the long standing history of the McCarthy family name stretching over 100 years in South African motor retail.

Our commitment to service excellence is frequently recognised by our manufacturers – evident in receiving BMW South Africa’s most prestigious award, Dealer of the Year, six times in the last seven years, our Jaguar Land Rover Dealership in Hillcrest is the only Jaguar Land Rover Dealership in the country to have won Dealer of the year for both brands, Hillcrest Toyota winning the Vice President Award for Customer Experience and SMG Rocks has won MINI Dealer of the Year for 2 consecutive years.


In 1910 Sean McCarthy’s grandfather Justin McCarthy joined Rodway as an accounting clerk. In his quest for success, Justin worked his way up to becoming the General Manager and went on to list McCarthy Rodway on the London Stock Exchange in 1936.

In the early 60’s Justin McCarthy was succeeded by his son Brian McCarthy, Sean McCarthy’s father. His tenure saw enormous growth in the motor industry with the McCarthy name becoming the most trusted name in South African motoring and the biggest motor retailer in the Southern Hemisphere

In 2003 Sean McCarthy broke away from McCarthy Retail Limited with the intent to create his own dealership group and so the SMG story began.


After 20 years of service at McCarthy Retail Limited, Sean McCarthy launches SMG, with two BMW dealerships, namely SMG Durban and SMG Pietermaritzburg. Both dealerships have since gone on to win the prestigious accolade of BMW Dealer of the Year.


SMG Logo


SMG opens its first BMW Approved Repair Centre (ARC) in Marseilles Drive, Briardene in Durban. SMG Durban is subsequently awarded the MINI franchise with the MINI brand forming part of the product offering at SMG Durban. These inclusions of the ARC and MINI were strong acquisitions in creating a sustainable SMG BMW and MINI ecosystem. The SMG Durban ARC was later awarded the accolade of Most Improved Repair Centre and the received the Aftersales Excellence Award.



SMG BMW Cape Town is introduced, situated at Century City. This state-of- the-art dealership sets the trend of how modern day dealerships in South Africa would evolve. SMG Cape Town has since won the BMW Dealer of the Year award.

2009 also see’s the opening of an all-new Toyota dealership in Hillcrest, Hillcrest Toyota. This opened a new chapter in the SMG story. Hillcrest Toyota has also been amongst the awards winning the Vice President’s award for Customer Experience in 2011, 2014 and 2016 for the Mega Category as well as the Environmental Dealer of the Year.



Extending the SMG reach in the KwaZulu-Natal Province, SMG opens a BMW dealership located on the South Coast.SMG South Coast has since been awarded the accolade of BMW Dealer of the Year, extending the promise of excellence from SMG.



In another first for the South African Motor industry, SMG launches the first, exclusive MINI dealership in the country situated in Umhlanga Rocks. SMG Rocks, is a milestone in our history, and has won the MINI Dealer of the Year for 2 consecutive years in 2014 and 2015. In addition to this remarkable story, SMG Rocks has been awarded International MINI Dealer of the Year for South Africa.



SMG is appointed the Jaguar Land Rover dealership for Hillcrest. Situated next to the Hillcrest Toyota, Jaguar Land Rover Hillcrest brings in two more unique high profile brands to the SMG offering. Jaguar Land Rover Hillcrest is the first Jaguar Land Rover dealership to be awarded Dealer of the Year for both brands in the same year. The awards continue with the Gold Award for Dealer Performance in 2015/2016 and Customer Service Dealer of the Year.



With the success of Jaguar Land Rover Hillcrest, SMG is awarded a Land Rover Dealership in Pietermaritzburg. Land Rover Pietermaritzburg is promptly awarded the Most Improved Dealer Award.


SMG grows its BMW network acquiring Auto Umhlanga, including its Motorrad division and Approved Repair Centre. The inclusion of Motorrad puts SMG in a unique position, offering every aspect of BMW that is available, Cars, Motorbikes, BMW M, BMW i, MINI, Service Departments and now two Approved Repair Centres. SMG is also awarded the Jaguar Land Rover Constantiaberg Dealership an area of Cape Town.


SMG acquires BMW Tygervalley, extending our BMW product offering in the Western Cape, with the inclusion of MINI and an Approved Repair Centre to the already established SMG BMW Century City. This extends the product offering and support for SMG BMW in the Western Cape.

Land Rover Pietermaritzburg undergoes renovations in which it will house both Jaguar and Land Rover and will continue trading as Jaguar Land Rover Pietermaritzburg.

SMG launches our very own Value Added Products, with a range of 14 different insurance products designed to give you peace of mind and risk free driving. From Scratch and Dent cover to comprehensive Maintenance and Service Plans.


SMG has over the last 3 years developed a strong network for Jaguar and Land Rover in Kwa-Zulu Natal. Extending this into the Western Cape, SMG opens a Jaguar Land Rover Constantiaberg. This exciting addition to the SMG strong hold, offers our customers further peace of mind and most importantly take the SMG Experience for Jaguar and Land Rover into the Western Cape