Make way for the quintessential luxury automobile. The BMW Concept X7 iPerformance is an extraordinarily innovative vehicle, crafted with an eye for ground-breaking design and inspiring presence. Equipped with an unbelievable amount of space and comfort, it’s prepared for a smooth yet powerful debut.
BMW’s largest and most luxurious SUV to date made its world debut last week at the 2017 Frankfurt Auto Show. Presented in concept form, the X7 was received with mix impressions, mostly related to its front-end design which is extremely polarizing. BMW is trying to signify how imposing the new X7 is and seems to be doing so in almost a Rolls Royce sort of way. Up until now, the largest BMW SUV you could buy was the X5. With a third row as an option, the X5 was never really a seven-seater.
READY TO MAKE A GRAND ENTRANCE.
Presence is a matter of charisma. The BMW Concept X7 iPerformance demonstrates this from every perspective. Despite its considerable size, it stills gives off an air of finesse and extreme agility. The narrow styling of the rear and the dynamic design lines create a flowing, forward movement. True grandeur and superiority come through via the prominent upright kidney grilles, the mighty air inlets, and the elegantly accentuated surfaces. This vehicle radiates pure greatness.
Now, the BMW X7 will be the flagship luxury SUV in the Bavarian lineup and it will contend with cars like the Mercedes-Benz GLS-Class and even the Range Rover Autobiography.
BMW CEO Harald Krueger has high expectations for the new X7. “We are targeting to be the No. 1 in our [large luxury SUV] segment,” he said. “Mercedes was quite a long time alone in that segment. And I like the competition that we bring.”
The full-size, three-row X7 will be one of the biggest BMWs produced, and it has a grille to match. It’s tall and the height is emphasized by the very sleek headlights. The laser lights have “X” designs, and this is the first BMW X model with perfectly round wheel arches. Inside the BMW X7 Concept, you’ll notice many features that are reminiscent of the BMW 8 Series Concept’s cabin. The futuristic steering wheel, iDrive controller, glass shift lever and fully digital gauge cluster all look either plucked straight from the 8 Series Concept or at least inspired by it. Whereas the exterior of the X7 Concept is all about being sophisticated, yet imposing, the interior is all about high-tech minimalism.
A PALATIAL ESTATE.
Merely opening the doors makes it apparent—BMW Concept X7 iPerformance embraces spatial luxury. Generously dimensioned windows, combined with the panoramic glass roof extending from the windshield to the rear, generate an incomparable sense of airiness that brings new meaning to the phrase “out on the road.” The seats themselves, a mix of dark olive-bronze and Smoke White leather, serve as a nod to exclusivity, down to the finest details.
PILE IN WITHOUT PILING ON.
Comfort and roominess never take a backseat in BMW’s largest SAV. On one hand, the X7 Concept iPerformance was built with the driver in mind. The raised seating of the driver’s cabin provides unbeatable visibility, and the 12.3-inch instrument cluster puts control at the driver’s fingertips while keeping a “reduced to essentials” aesthetic. For the passengers, the adjustable second row allows for easy access to the 3rd row, so even when this 6-seater with Captain’s Chairs is filled, it doesn’t feel too full.
MODERN THROUGH MODERATION.
This beauty bears the hallmarks of handcrafted, natural perfection. The X7 Concept iPerformance utilizes a brilliant mix of light and dark to create an atmosphere of balance and tranquility. Dynamic ambient and contour lighting, with strands of laser light in the roof, plus polished aluminum elements throughout the interior provide brightness. Harmony is then established through the selective use of open-pore ash wood with a dark-stained, matte finish.
MORE THAN JUST A CONVERSATION STARTER.
This is a new form of car talk. The BMW Concept X7 iPerformance takes an unprecedented leap forward in the realm of playful and functional interaction. Second row passengers can access a plethora of infotainment courtesy of the rear-seat touchscreens. From there, the versatile, state-of-the-art interface allows passengers in the first and second rows to share content with each other—and the world at large.