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“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others.” These profound words by Nelson Mandela were the inspiration for the SMG Cares team who recently initiated successful outreach activations in KwaZulu-Natal and the Western Cape.
Winter can be a challenging season for all of us, but particularly for the poor and vulnerable. This was the motivation behind BMW Durban City teaming up with the Gugu Dlamini Foundation to host a blanket drive. BMW Durban City invited customers and employees to drop off blankets at our collection point, which were then delivered to the Foundation for distribution to people in need. The main purpose of the Gugu Dlamini Foundation is to improve the lives of youth and young women in South Africa, as well as providing advice, comfort and help to young women affected by HIV.
In the Western Cape, the passionate SMG Cares team at BMW Constantia committed themselves to a refurbishing project at the Leliebloem Child and Youth Centre in Belgravia. This is the third year that SMG Cares has worked with this inspiring organisation who provide accommodation for young people rescued from troubled backgrounds. The SMG Cares team got their hands dirty with a new paint job, repairs, cleaning and plumbing of the Roslyn Cottage, one of the hostels at Lelieblom. Thanks to the assistance of staff and clients, and through generous donations of toys, games and clothing, Roslyn Cottage is now a place of comfort and safety for vulnerable girls between the ages of 11 and 17. It was so inspiring to see the progress made at their facilities.
Thank you to all of our selfless staff, clients and friends who participated in these activations. Every minute spent makes a lifetime of difference in so many lives.