BMW Motorrad Concept R18: The beginning of a full frontal attack on the cruiser marketplace

“A picture is worth a thousand words” is a well-known adage reflecting the notion that a complex idea can be conveyed with a single image, which more effectively conveys its essence than does a description.

That adage came immediately to mind when the new BMW Motorrad “Concept R18” was shown at Consorso d’Eleganza Villa d’Este.

Whilst it is indeed only a concept for the flying propellor brand, the “Concept R18” is effectively the first shot in a war. It represents the first offensive on Harley-Davidson and Indian territory.

Harley still rules the cruiser marketplace globally, having sold 228,000 hogs last year, compared to BMW’s worldwide sales of 165,000 motorcycles across myriad segments … but the new BMW 1.8 liter boxer engine seems to fulfill all the criteria required to give both Harley and Indian a run for their money.

For starters, BMW has the credibility and longevity to match the American brands, but with the new engine, it has the cubic twin-cylinder grunt to more than match them in the cruiser category.

If 1.8 litres isn’t enough, rumors already suggest a 2000cc version of the BMW horizontally-opposed twin will also be available, no doubt with Harley-Davidson’s 1923cc and Indian’s 1901cc V-twins in mind as its primary targets.

The most remarkable aspect of the Concept R18 is that the new big bore BMW boxer motorcycle engine it contains has been shown previously. We’ve seen two custom motorcycles using the new big bore boxer engine over the last six months and the release of a new engine to custom builders prior to its showing in a factory-produced motorcycle is unprecedented.

That’s the Custom Works Zon “Departed” which was shown last December (2018) at the fabled Mooneyes Show in Yokohama in Japan. In the 27 years the show has been running, it has become one of the most important on the world custom stage, and last year’s show attracted 300 show cars and 650 show motorcycles. “Departed” won the prestigious Best of Show Motorcycle award, at the same time as creating a stir among BMW aficionados about the engine, which was publicly acknowledged by the BMW factory as a prototype for the first time.

Dubbed the R18, which according to BMW’s traditional nomenclature, indicates it has a capacity of around 1800cc, the geometry and elements present in the show bike were reminiscent of much older BMW Motorrad engines. The push rods running above the cylinders in chrome-plated protection ducts were used in BMW boxer engines in the 1960s, and if you check out “Departed” in the image gallery for this article, you’ll see the valve gear covers were styled on pre-WW2 BMW engines, despite the equally obvious modern day air/oil cooling.

In April, 2019, a second custom bike using the BMW prototype engine appeared at the annual Handbuilt Show in Austin, Texas. Austin is also the home of renowned American custom craftsman Alan Stulberg’s Revival Cycles, and the “Revival Birdcage” show bike was clearly inspired by Ernst Hennes’ speed record BMW machinery from the late 1920s and early 1930s, which wore similar polished aluminum teardrop valve-gear covers.

Those two custom motorcycles somewhat disguised the sheer physical size of the prototype engine by dressing it in different contexts and with cylinder heads that evoked different eras of the company’s signature boxer twin engine.

This time, although the R18 Concept bike also relies heavily on historic cues in evoking the company’s near 100 year heritage, the magnitude of the big bore engine is suddenly evident because we can see it in a relatively traditional BMW form factor.

Those protruding pots are HUGE, and after 98 years of producing horizontally-opposed motorcycle engines, BMW has suddenly raised the boxer engine’s capacity by a whopping 50 percent, stepping it up from middleweight to heavyweight class and the intention is suddenly clear that it is going after Harley-Davidson’s heavyweight crown in the cruiser class of motorcycles.

“Naturally we want to keep growing,” said Timo Resch, Vice President Sales and Marketing BMW Motorrad at the unveiling of the “Revival Birdcage” show bike. In the context of what we have now seen at Villa d’Este, his words take on much more meaning: “One step we will take to do so, certainly in the US market, is to enter the Cruiser segment. BMW Motorrad is consistently pursuing its growth strategy with the clear aim of becoming the number one in the Premium Big Bike Segment.”

There’s something about the exquisite primary balance of the BMW Motorrad horizontally-opposed engine that makes it feel more like a scalpel than a meat axe, but the emergence of this new big bore version of the age old design puts it firmly into Harley-Davidson territory.

BMW Motorrad presents Concept ConnectedRide.

BMW Motorrad presents Concept ConnectedRide. The next advancement in motorcycle connectivity for increased safety and comfort.

Today, we find a high degree of digitisation and connectivity throughout the professional and private sphere. The automotive industry has long responded to this development with numerous innovations. BMW automobile already offers individually tailored digital services such as the BMW Connected App – a personalised digital mobility assistant that helps the driver to plan appointments and travel, for instance.

bmw-motorrad

Munich. Today, we find a high degree of digitisation and connectivity throughout the professional and private sphere. The automotive industry has long responded to this development with numerous innovations. BMW automobile already offers individually tailored digital services such as the BMW Connected App – a personalised digital mobility assistant that helps the driver to plan appointments and travel, for instance.

As long ago as 2009, BMW Motorrad presented BMW ConnectedRide, demonstrating the wide-ranging possibilities of rider assistance systems based on vehicle-to-vehicle communication and using intelligent connectivity.

BMW Motorrad presents ConnectedRide with new smartphone integration solution as the next step in motorcycle connectivity.

At the EICMA, BMW Motorrad now presents a further milestone in motorcycle connectivity: a TFT instrument cluster with smartphone connection as could be applied to standard BMW Motorrad models in the future. BMW Motorrad and Robert Bosch GmbH are collaborating in the field of pioneering display and networking technologies since there are signs of an increasing demand for complete connectivity in the motorcycle area, too.

Stephan Schaller, President BMW Motorrad: “Connectivity and the availability of digital services are increasingly becoming an issue for motorcyclists. For this reason we are expanding our range in this area. In the future we will be offering services that enrich the motorcycling experience. New apps and functions via connection with smartphones and back-end services will open up a whole range of possibilities in terms of intelligent networking, making motorcycling more exciting, more comfortable and also safer.”

Thanks to powerful synergies with BMW automobile, BMW Motorrad is well placed to accelerate the introduction of new services. In this way, various car digitisation technologies such as TFT displays, ECALL and WiFi as well as V2x communication and back-end infrastructures can be adapted for use with motorcycles.

Already a reality in BMW cars, BMW motorcycles will also offer increasing options for intelligent and simple connectivity in the future, as well as allowing continuous updating via systems and devices such as smartphones and navigation units.

Premiere at the EICMA 2016 for TFT instrument cluster which interlinks the motorcycle, rider helmet and smartphone.

At the EICMA, BMW Motorrad now presents an instrument cluster with TFT display that demonstrates the possibilities of connectivity between the instrument cluster, rider helmet and smartphone as integrated elements of BMW Motorrad ConnectedRide.

In addition to information relevant to riding (road speed, engine speed etc.), smartphone-based functions such as navigation, telephone and entertainment are provided in a multifunctional instrument cluster and operated safely and conveniently using a multi-controller. The BMW System 7 helmet fitted with microphone and speakers acts as the rider’s reception centre for acoustic output such as navigation directions, telephone calls and music.

Intelligent connectivity for rapid assistance in the event of an accident or emergency.

This year, BMW Motorrad has realised an ECALL function for the first time in the motorcycle sector. The optional equipment “Intelligent Emergency Call” enables faster assistance in the event of an accident or emergency. The system will be available as an ex works option from the beginning of 2017 in a BMW motorcycle. If an emergency situation or accident occurs, the intelligent emergency call is activated automatically or manually, transmitting the position data of the motorcycle and so the coordinates of the accident scene, which in turn sets the rescue chain in motion via the qualified BMW Call Center.

State-of-the-art technologies for interconnecting the BMW Motorrad community.

Another step towards motorcycle connectivity is the integration of a worldwide community of motorcyclists through a strategic partnership with the technology start-up Rever. Since 2015, Rever users in 199 countries have covered millions of kilometres by motorcycle and have tracked their routes. Using the app and the Rever website, bikers can discover the best routes in the world, compile their own individualised routes, log their trips and share their motorcycling experiences on social media platforms. In the future, this will enable BMW Motorrad to extend and optimise its range in direct contact with the target group.

BMW Motorrad regards the simple and seamless integration of the customer’s existing digital world into the motorcycle as crucial to the acceptance of this type of new service. This might happen in the future through the consistent interlinking of existing systems such as DriveNow and ChargeNow, providing services beyond actual motorcycle travel itself and even linking into smart home applications.

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

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