Minnie Dlamini Jones joins the Jaguar family

South Africa’s most followed celebrity announced as Jaguar South Africa’s latest Brand Ambassador Minnie Dlamini Jones put to the test by driving instructors at EXPERIENCE Johannesburg and accepts a Jaguar F-PACE SUV handover at Joburg’s newest premium destination.

Popular TV presenter, celebrity and philanthropist Minnie Dlamini Jones has been welcomed to the Jaguar South Africa family as its latest Brand Ambassador.

Minnie, who is well known for her work in girls’ education, STEM development and children’s nutrition, was surprised with a new Jaguar F-PACE shortly after completing a series of driving courses at the new EXPERIENCE Johannesburg facility in Lonehill.

Minnie Dlamini Jones said: “I’ve been a Jaguar fan for ages and now I’m excited to be officially part of the family! I’m thrilled to be associated with a brand I admire, and I’m even more delighted that Jaguar is interested in collaborating with my social responsibility projects.”

In March Dlamini Jones and Jaguar worked together with a nursery school in Khayalethu near Knysna to make the lives of around 80 young learners a little brighter. The partnership saw the delivery of solar light jars, backpacks, activity books and Jaguar water bottles. The children were also treated to lunch and each student received a food pack loaded with nutritious cooking ingredients as part of the Minnie Dlamini Foundation’s partnership with Nutriwell.

Tina Pienaar-Smit, PR and Sponsorship Specialist, Jaguar South Africa, said: “We are inspired by the work that Minnie does to support communities and Jaguar is proud to be part of it. The collaboration of Minnie, her Foundation and Jaguar is a perfect match. We’re looking forward to growing the relationship with such a renowned personality and uncovering exciting projects together.”

Last week Minnie was invited by Jaguar to its new EXPERIENCE Johannesburg facility to complete a series of advanced driving courses led by a team of skilled instructors in an F-PACE SUV. The celebrity was taught the importance of ABS braking and stability control systems on the EXPERIENCE skidpan with practical demonstrations on a wet surface. Shortly after completion of her courses Minnie was presented with a set of keys to brand-new Jaguar F-PACE R-Sport in Polaris White.

Follow Minnie Dlamini Jones on Twitter @MinnieDlamini and on Instagram @minniedlamini.



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