In 1910 Sean McCarthy’s grandfather Justin McCarthy joined Rodway as an accounting clerk. In his quest for success, Justin worked his way up to becoming the General Manager and went on to list McCarthy Rodway on the London Stock Exchange in 1936.

In the early 60s Justin McCarthy was succeeded by his son Brian McCarthy, Sean McCarthy’s father. His tenure saw enormous growth in the motor industry with the McCarthy name becoming the most trusted name in South African motoring and the biggest motor retailer in the Southern Hemisphere.

In 2003 Sean McCarthy broke away from McCarthy Retail Limited with the intent to create his own dealership group and so the SMG story began.

Continuing the succession of the McCarthy legacy in South African motor retail, Sean’s son Patrick McCarthy joined SMG after completing his tertiary education. Patrick is currently the Dealer Principal of SMG Rocks, the iconic MINI Dealership situated in the heart of Umhlanga.


OUR VISION: To be at the forefront of motor retailing in South Africa, continuously setting the trend in customer satisfaction, service and experience.

OUR MISSION is to ensure that the needs of our customers are exceeded as a result of delivering premium service in order to create the ultimate retail and ownership experience.

SMG inspires staff members through creating an energetic working environment which promotes a driven and enthusiastic team.

A strong emphasis is placed on our partnership with our manufacturers, therefore ensuring that all decision taken by the SMG team is in alignment with the manufactures strategy.

The SMG Journey

The Sean McCarthy Group (SMG) has a network of 15 branches, representing BMW, MINI, Jaguar, Land Rover and Toyota, and 4 Approved Repair Centres situated across KwaZulu-Natal and the Western Cape.

SMG has grown significantly since 2003, with the initiative and drive from Sean McCarthy, as well as the longstanding history of the McCarthy family name stretching over 100 years in South African motor retail.

Our commitment to service excellence is frequently recognised by our manufacturers – evident in receiving BMW South Africa’s most prestigious award, Dealer of the Year, six times in the last seven years; our Jaguar Land Rover dealership in Hillcrest is the only Jaguar Land Rover dealership in the country to have won Dealer of the Year for both brands three times; Hillcrest Toyota winning the Dealer of the year in 2018, Vice President Award for Customer Experience and the Best Automark Dealer in the country for Mega Category Dealers; and SMG Rocks being awarded MINI Dealer of the Year three times, as well as MINI International Dealer of the Year.

SMG Roadmap


  • Launched SMG BMW Durban and SMG BMW Pietermaritzburg


  • Introduced MINI to SMG Durban
  • Launched first Approved Repair Centre


  • Launched SMG BMW Century City
  • Launched Hillcrest Toyota


  • Launched SMG South Coast


  • Launched standalone MINI Dealership in Umhlanga, SMG MINI Rocks


  • Appointed Dealer for Jaguar Land Rover in Hillcrest


  • Awarded Jaguar Land Rover Dealership in Pietermaritzburg


  • Acquired SMG BMW Umhlanga (Approved Repair Centre, BMW Motorrad and BMW)


  • Acquired BMW Tygervalley


  • Launched Jaguar Land Rover Constantiaberg
  • Launched SMG BMW North Coast
  • Launched SMG BMW Ballito


  • SMG Umhlanga opens at the iconic Umhlanga Arch
  • Introduced Lexus to Hillcrest Toyota

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