The SMG Family continues to grow and we are thrilled to welcome Chery Umhlanga and Chery Century City into our award-winning group.
Chery entered the South African market in 2021 as one of China’s most respected vehicle manufacturers, off the back of winning the 2020 China National Car of the Year competition.
“For Chery, the South African office holds a very special significance. The country welcomed our vehicles with open arms in 2007, and we have been supporting our customer base of over 15 000 owners with parts and servicing ever since.
Now we have the opportunity to enter the market directly, with a national network of dedicated Chery dealers and our completely new range of vehicles,” says Tony Liu, Executive Deputy General Manager, Chery South Africa.
Chery South Africa launched a special Legacy Customer Campaign in April this year. It has since actively invited customers who purchased a vehicle from an importer before Chery entered the market, to join the Chery family and have their vehicles safely and comprehensively serviced at their local Chery dealer. SMG is excited for the opportunity to enter a new target market and offer a versatile product in a competitive price range, backed by the same level of service that our customers have grown to expect from SMG. We are blown away by the new range of Chery vehicles, offering a premium look and feel with all the features you could ask for.
The current models available in South Africa include the Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro.
Chery Umhlanga is conveniently located at 39 Meridian Drive, Umhlanga and Chery Century City can be found at 1 Century Way, Century City.
Visit CheryKZN.co.za or CheryCenturyCity.co.za for more information or to book a test drive.
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