SMG Chery has something for everyone.

It’s been almost a year since Chery made its welcome return to South Africa beginning with the release of the much-lauded Tiggo 4 Pro followed by the range topping 3-row Tiggo 8 Pro shorty thereafter. And now with the addition of the recently launched, mid-size Tiggo 7 Pro, SMG Chery offers a mobility solution for everyone.

But it’s not just the range diversity, value and great looks making Chery one of the best performing new brands in South Africa. In the recent JD Power Initial Quality Survey (IQS) rankings for 2022, Chery made the top 10 in every segment with the Tiggo 8 Pro ranked number 2 and the Tiggo 4 Pro third in their respective size segments. With this assurance of quality and reliability, Chery should continue to make head way into the tough family SUV segments in South Africa.

To show that the brand is not resting on its laurels, Chery recently came out with upgrades for three Tiggo 4 Pro models in response to customer suggestions.

Now available at SMG Chery Umhlanga and Century City, the recently refreshed entry level Tiggo 4 Pro Urban now gets an upgraded interior with plant based vegan leather, and the addition of 6 airbags as standard, together with numerous convenience and safety upgrades.

The Chery Tiggo 4 Comfort also gets faux leather and 6 airbags in addition to remote locking with auto window closing, a new multi-adjustable driver’s seat and Voice Command.

The range topping Tiggo 4 Pro Elite SE now comes with a full array of Advanced Driver Assistance Systems (ADAS) such as a radar-guidance system that is flush-mounted in the front of the vehicle as well as a complete 360 degree around-view monitor system.

To drive your new Chery, visit SMG Chery Umhlanga or SMG Chery Century City today.

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The SMG Family Continues to Grow With The Addition of Chery

The SMG Family continues to grow and we are thrilled to welcome Chery Umhlanga and Chery Century City into our award-winning group.

Chery entered the South African market in 2021 as one of China’s most respected vehicle manufacturers, off the back of winning the 2020 China National Car of the Year competition.

“For Chery, the South African office holds a very special significance. The country welcomed our vehicles with open arms in 2007, and we have been supporting our customer base of over 15 000 owners with parts and servicing ever since.

Now we have the opportunity to enter the market directly, with a national network of dedicated Chery dealers and our completely new range of vehicles,” says Tony Liu, Executive Deputy General Manager, Chery South Africa.

Chery South Africa launched a special Legacy Customer Campaign in April this year. It has since actively invited customers who purchased a vehicle from an importer before Chery entered the market, to join the Chery family and have their vehicles safely and comprehensively serviced at their local Chery dealer. SMG is excited for the opportunity to enter a new target market and offer a versatile product in a competitive price range, backed by the same level of service that our customers have grown to expect from SMG. We are blown away by the new range of Chery vehicles, offering a premium look and feel with all the features you could ask for.

The current models available in South Africa include the Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro.

Chery Umhlanga is conveniently located at 39 Meridian Drive, Umhlanga and Chery Century City can be found at 1 Century Way, Century City.

Visit CheryKZN.co.za or CheryCenturyCity.co.za for more information or to book a test drive.

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